Privacy Policy

1. About This Privacy Policy

Lead2Performance ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you use our lead generation platform for window replacement, bathroom remodeling, and home improvement services.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

Personal Information You Provide

When you request our services, we collect:

• Contact information (name, phone number, email address)
• Property information (address, property type, project details)
• Project preferences and timeline
• Communication preferences

Information Collected Automatically

• IP address and browser information
• Website usage data and analytics
• Device information and operating system
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

• Connect you with service providers: Match you with qualified contractors in your area
• Facilitate communications: Share your project details with matched contractors
• Provide customer support: Respond to your inquiries and provide assistance
• Improve our services: Analyze usage patterns and enhance user experience
• Marketing communications: Send relevant information about our services (with your consent)
• Legal compliance: Meet legal obligations and protect our legitimate interests

4. How We Share Your Information

With Service Providers

Primary Purpose: We share your contact information and project details with up to 4 qualified contractors in your area who can provide the services you're seeking. This is the core function of our lead generation service.

With Third-Party Service Providers

We may share information with trusted partners who help us operate our business:

• Website hosting and maintenance providers
• Email and communication service providers
• Analytics and marketing platforms
• Customer relationship management systems

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, property, or safety.

5. Consent to Contact

By providing your information, you expressly consent to receive communications from:

• Lead2Performance: Service updates, customer support, and relevant information
• Partner Contractors: Project discussions, quotes, and follow-up communications
• Communication Methods: Phone calls, text messages, and emails

You may opt out of marketing communications at any time, but operational communications related to your service request may continue.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure server infrastructure
• Regular security audits and updates
• Limited access to personal information on a need-to-know basis

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic. Types of cookies we use include:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements

You can manage cookie preferences through your browser settings, though disabling certain cookies may affect website functionality.

8. Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Opt-out: Unsubscribe from marketing communications
• Portability: Request transfer of your data in a structured format

To exercise these rights, please contact us using the information provided below.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically, we retain lead information for up to 2 years to facilitate potential future service requests and maintain service quality.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website with a new effective date.